Lime Crime CEO and beauty entrepreneur Doe Deere is busting makeup and fashion faux pas left and right. This self-proclaimed “Unicorn Queen” is easily recognizable by her beautifully styled pastel hair and bold makeup combinations. She carries herself in a way worthy of Carrie Bradshaw from Sex And The City and seems incapable of any wrong doing. We want her look but feel unworthy or shy of standing in the “lime” light. Deere, however, urges women to break the rules and have fun with makeup and fashion. She states that makeup isn’t only about blemish control and feature enhancement; it’s an artistic form of self-expression.
Have fun with bright and bold colors. Pair wild hair with an eclectic dress code. Mix polka dots with stripes. And wear socks with sandals. In the world of beauty and fashion, the sky is the limit, and fashionistas should go as crazy as their palette-loving hearts desire.
Now, at the risk of leaving the house dressed as a circus clown, Doe cautions against a few common rookie mistakes and shares her secrets to colorful fabulousness.
Patterns are another fuzzy area that leaves people looking like deer (unlike Deere) caught in headlights. What is Doe’s answer? Match color combos when mismatching patterns. This little trick may alleviate some fashion anxiety until you’re ready to throw all caution to the wind.
Bright hair and makeup do not, and should not, be restricted to those wearing solid, black or white toned clothing. Again, beauty is art. Free your inner diva and let her run free alongside the other unicorns.
Doe Deere wasn’t always the fashion-forward femme fatale that she is today. At one time, this powerful woman was like you and me, blundering her way through crooked eyeliner strokes and wild clothing. Now, however, she has fun and flirty fashion down to an art and guides other women to follow in her footsteps.