Fashion and technology industry working together

Christopher Burch may be best known for helping his then wife, Tory Burch, launch her iconic fashion label. Along with helping her get the company started, he used to serve as the Co-Chairman. Chris started his career when he was an undergraduate at Ithaca College when he and his brother started Eagle Eye Apparel with only a two thousand dollar investment. They would purchase sweaters and then resell them at a fifty percent profit. From this small, college business venture, he was able to grow the company to earning over one hundred and forty million in sales. He eventually was able to sell the brand and the company for sixty million dollars. Along with his fashion companies, he started Burch Creative Capital to help launch new brands and manage his own investments.


Mr.Chris Burch has stated that he believes the technology and fashion industries are closely intertwined and have seen many changes and innovations in the past few years. Using technology, fashion designers have created airbags for cyclists, that are not only more fashionable than helmets but may protect cyclists head as well, if not better, than helmets. Plus, when not deployed, it can offer better visibility of a cyclists surroundings, something that a helmet can hinder. Fashion using technology to help save lives.


Designers are also using recycled materials and technology to help save the environment. Using recycled bicycle inner tubes to make jackets and t-shirts or using recycled radiator copper to create a gown are just a few examples. Technology is being used in fashion to try to capture the kinetic energy that people naturally generate as they move. New fashions are created to capture this energy to power phones, mp3 players, watches, the possibilities are endless. There are many ways that technology and fashion can work together to benefit each other and make like easier, safer, and more economically friendly.


Technology also uses assistance from fashion to gain popularity. Google Glass is an example of this. There can be a bias about wearing glasses. Fashion designer, Diane Von Furstenberg had her models wear them on the catwalk. These types of fashion shows can show people what the latest trend and styles are, but also help to show what new technology is around and can be integrated fashionably into your style. Fashion and technology can go hand in hand and work together to help each other out and to make each other better

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