A Brazilian native, doctor by profession and successful businessman Carlos Alberto de Oliveira Andrade, was born in Joao Pessoa, Brazil. Although the better part of his life was centered on his business in the motor industry, he also practiced medicine. Currently, he stands as the Chairman of CAOA’s Board of Directors.
Dr. Carlos Alberto de Oliveira Andrade saw the opportunity to veer into the motor industry in 1979 when a company that was supposed to deliver his car was pronounced bankrupt. He grabbed the opportunity and proposed that the collapsing dealership is passed to him as a sign of compensation for failing to deliver his already paid car.
With a successful agreement with the dealership, CAOA was born following Carlos Alberto de Oliveira’s initials. He continued to actively participate in his newly found passion in which six years later, he would be proud to acknowledge CAOA as the largest Ford dealership in Brazil.
In readiness for more challenges
The Brazilian market was allowed to import cars in 1992 although previously prohibited. The mastermind behind CAOA quickly jumped at the new opportunity and became the only one and only official importer that branded the French franchise Renault in Brazil. The move benefited the France based manufacturer recording the most sales from the imported segment.
Convincingly, in 1998, CAOA took over the Subaru marketing, branding and selling and tripled their sales in less than a year in duty. Similarly, to the Subaru, CAOA took over Hyundai and overturned their failing records in the Brazilian market, as mentioned in an article from gppalestras.com.br. With the release of the Tucson model, CAOA won rights in 1999 to import and market Hyundai models and eventually made it a market leader.
Longer strides with the launch of a factory
Carlos Alberto de Oliveira Andrade managed to maintain good relations between CAOA and Hyundai in which he launched his first auto-manufacturing factory in 2007. The first Hyundai factory in Brazil was started in Agribusiness District of Annapolis where Dr. Carlos invested $ 600 million into his CAOA Automobile S/A factory. That year, the IstoEDinheiro Magazine, recognized Dr. Carlos’ efforts and achievements in building his factory and awarded him the title “Entrepreneur of the Year in Industry.”