Krishen Iyer: Incorporating Analog Marketing Techniques into Digital Marketing

Born and raised in Carlsbad, California Krishen Iyer is the Founder and Chief Executive Officer of Managed Benefits Services, a digital marketing company working with health and dental insurance companies and service providers. Krishen Iyer gives an insight into the significance of incorporating analog marketing into digital marketing. Even though the future of marketing lies in digital technology, the analog objective of brand name awareness is not changing.

 

The rate at which technologies are evolving is very high such that within a few years, even the most erudite advancements today will be analog techniques. With his understanding of general marketing using numerous sources, Krishen Iyer advises companies to look into their options on both digital and analog marketing. In his company, he advises his clients to point out the most efficient marketing channels for their products and service and concentrate on making them better.

 

According to Krishen Iyer, many people today have problems dealing with advanced technologies, and while they come with benefits, these technologies may cause problems to the users. Some consumers may have issues dealing with multiple interfaces. Some devices are only compatible with older versions of  tech. According to Krishen Iyer, people who plan and execute the advancement of the technologies assume that consumers will immediately upgrade and use their new product. This to them means more money concerning sales.

 

Krishen Iyer pinpoints that digital home assistants designed as speakers allow all generations to relate with them since speakers are considered to be analog technology. As much as consumers are enthusiastic about technology advancement, the line between technology and privacy is fragile with the use of social media sites such as Facebook, Instagram, and many others. The sites often request for location, microphone, and camera access. Also, the terms and conditions for such sites may have withheld rules that give access to personal information without the user’s knowledge and consent.

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