Richard Liu Qiangdong: The Mastermind of the E-commerce Giant

Richard Liu Qiangdong is a visionary entrepreneur, founder, and CEO of He is a highly regarded internet celebrity in China who is prominent for his insights and aggressive personality. Richard Liu is a renowned billionaire and features on the Forbes list of billionaires with a net worth of $11 billion.

In early 2018, Davos Klosters interviewed Richard Liu Qiangdong during the World Economic Forum that took place in Davos, Switzerland. In the interview, Richard Liu with the aid of interpreters shares his success story touching both personal and professional life. Richard Liu Qiangdong narrates that he came from a humble background, and his parents transported coal from North to South China to sustain their family.

Richard Liu’s love for politics drove him to pursue a course in sociology in the Renmin University of China. He later attended the China Europe International Business School and attained an EMBA. In college, Richard Liu engaged in freelance coding work to improve his skills in computer programming and raise money to cater to his grandmother’s medical condition and treatment expenses.

Richard Liu Qiangdong started his career at Japan Life where he worked for two years in various roles. The company gave him the skills and expertise to propel his professional life. In 1998, Richard Liu left formal employment for entrepreneurship. He started a business in Beijing that specialized in the sale of optical products. Richard Liu merged the last letters of his name and his wife’s name to come up with a unique business name- Jingdong. Jingdong was successful and by 2003, had grown to 12 physical stores.

Unfortunately, the 2003’s SARS outbreak affected Jingdong enormously because its staff and customers had to stay indoors. This epidemic was a blessing in disguise because it helped Richard Liu to rethink his business model of having physical stores. Richard Liu Qiangdong started in 2005, a purely online shop that focused on the sale of electronics and other consumer goods.

Currently, has experienced tremendous growth to become among the e-commerce giants in China. It is worth approximately $60 billion and offers a broad range of products to consumers. provides fast and reliable delivery services for its products of between 6hours and 15 days. Click here

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