With so many e-commerce companies trying to make a mark in the retail sector, JD is the company in China that has grown to become an undisputed leader. Undaunted by the competition, JD has emerged as one of the most important and biggest e-commerce companies in China and has pushed its founder, Richard Liu Qiangdong, in the Forbes list of wealthiest Chinese in the world. The net worth of Richard Liu Qiangdong is approximately $47 billion, and it is consistently reaching new heights of success. Richard Liu Qiangdong has made some bold strategic moves that have helped the company achieve new heights of success.
Richard Liu Qiangdong did his graduation from the People’s University of China and did a Masters in Business Administration from the China Europe International Business School. It is what helped him gave the knowledge about business and commerce sector. The interest of Richard Liu in computer coding also helped him when he took his retail business from brick and mortar business to online portal. One of the biggest reasons why he started JD was that his offline retail business was failing during the SARS outbreak. It called for him to take measures that would secure the future of his company and help his business sustain.
Starting JD is what helped his business thrive and grow, and it immediately became a household name all over China. The marketing strategies that the company implemented gave the business an edge over others. If you are shopping in China, rest assured you would find just about anything you want at JD, which has grown into China’s second largest online shopping platforms. People go online for just about everything these days, and if you are in China, you can be sure that you would get authentic and high-quality products at reasonable prices at JD. The company is publicly traded in New York Stock Exchange and the last few years, two giant companies, Tencent and Walmart, have taken a stake in the company. Richard Liu Qiangdong continues to find new ways to take JD to new heights of success through his business acumen and skills.
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