Category: Beauty Products

Doe Deere Is a Driven Fashion Queen

Doe Deere is the head of a wildly popular makeup brand that’s known by the snappy name of “Lime Crime.” She’s also a fashion queen who has many devoted followers located all around the world. People go crazy for her wacky, colorful and vibrant style. They love guessing what hair color she’ll have next, too. One day it’s bright pink. The next day it’s royal purple. People who adore Deere lovingly refer to her as the “Queen of Unicorns.” She lives up to that name, too.


Deere is a Russian native who relocated to the United States when she was a teenager. She was reared in both Russia and in New York, New York. She’s a proud Los Angeles, California resident at the moment. Deere has been a driven and motivated individual from the very beginning. She’s had a strong creative streak since she was just a young child. She didn’t always know that she was going to run a makeup brand, however. She initially wanted to be a rock star. She actually pursued a career as a musician during her time in the Big Apple.


Doe Deere experienced quite a lot as a musician. It was an invaluable learning period for her. She gained a lot of insight into the marketing realm. She gained a lot of insight regarding careers in general. Deere has had a deep interest in business for quite a long time. She launched a business in her home nation when she was merely 13 years in age. The business focused on temporary tattoos.


New York City is a big part of Deere’s identity. She resided in the bustling City That Never Sleeps for roughly 14 years. She moved to the East Coast metropolis in 1998 and relocated to Los Angeles in 2012. It goes without saying that New York is definitely in Deere’s blood. Deere lived in Brooklyn for approximately nine years. She also resided in Manhattan for a while.


Deere is a fashionista who has a penchant for all things that relate to style. She also, however, is someone who cares deeply about her marriage. She met her husband while she was a musician in New York. They were members of the same band. Deere has a lot in common with her husband. He has a strong artsy side just like she does. He’s a songwriter, too. She believes that they make an exceptional team.



EOS – The Beginning of Flavor Fusion

EOS, or Evolution of Smooth, is one of the greatest and leading companies of lip balm currently on the market today. The awesome mixed fruit and traditional flavors gives this lip balm extra punch when they are combined together, as they are in most EOS flavored lip balms. Honeysuckle Honeydew, Blackberry Nectar, Vanilla Mint, Blueberry Acai, Summer Fruit and Vanilla Bean are just some of the amazing flavors provided by EOS. And the smooth, spherical round shape of the lip balm is fantastic and fun, not to mention a bright pop of color The products are available on Lucky Vitamin and Target stores nationwide.

How did Evolution of Smooth get into the top of the marketplace? The shape, flavor, and pure organic awesomeness of their products, of course! EOS lip balm founders, two innovative gentlemen who thought outside of the box (and the chap stick tube), got together and designed a highly streamlined manufacturing process in a building they own and oversee. This cuts down on manufacturing costs being outsourced and it guarantees instant delivery of all of their orders. It’s a great win for them! And, due to their focus on keeping the cost of manufacturing low, they transfer that onto the customers who also pay very low cost for their flavorful, colorless lip balm (although they now offer two sheer sparkly shades, as well!).

EOS founders pretty much guaranteed their own job security by designing a well made lip balm, in a well made container, and simplifying their manufacturing process down to a highly distilled operation, making them cheap for the rest of us. What are you favorite flavors? Personally, Pomegranate Raspberry is my favorite, but that changes depending upon the day and upon my mood. For the full report and interviews with the founders on EOS’s rise to power and success, here is the full article from Fast Company right here.



EOS Innovates Lip Balm Market and Rattles Rival Chapstick

Stale and predictable, the lip balm trade, dominated by products like Chapstick, was standard fare relegated to the medical supply shelves of most stores. Bland packaging and ingredient lists filled with pharmaceutical jargon, these lip balms were just about the only lip care choices available. It was a market that was certainly ripe for innovation.

It was this market, begging for innovation, that the founders of Evolution of Smooth (EOS) seized upon nearly seven years ago with its revolutionary EOS lip balm products. Rocketing to number two in the lip balm category, EOS took on a stagnated industry by creating a lip balm that attracted a legion of female followers with its alluring flavors and brightly colored cylindrical containers. Using the tagline, “The lip balm that makes you smile,” the founders of EOS created of lip balm that gave its admirers an emotional experience every time they used the product.

Moving their conceptually unique lip care products onto store shelves was a challenge for the new company. Designed specifically for the female audience, EOS initially struggled to define their product to male buyers. They were finally able to connect with a female buyer from Walgreens, who instantly saw the product’s potential and gave them their first entry into the market space. Other big box chains which includes Target followed suit and women everywhere embraced and bought this unique new lip balm,, choice to the tune of approximately 1 million units weekly.

Having defined their consumer audience early on, EOS created a social media fire around their product by targeting millennial women and their avaricious use of social media. This, in turn, created a captive audience, propelling their product into the conscientiousness and purses of millions of Facebook fans.

For a more definitive read on the EOS Company and their founders, please click here. Visit the website: for more information.

The Success of Doe Deere

With a mini-empire in the makeup designing business, Doe Deere has revealed her secret to her success in a recent interview with Galore magazine. As a female entrepreneur that sells makeup for a living, Doe Deere has provided insight on not only the beginning of her career, but also the blossoming of her career. Her Lime Crime mini-empire is trademarked by the bright colors of her makeup. With bright hues of lipstick and blush used, more and more people are attracted to brightness that these colors bring to the face which accentuates the natural beauty of each and every individual. In recent news, Doe Deere has been awarded a spot on the list of the top female entrepreneurs which was initiated by Self-Made magazine. During her interview with Galore magazine, Deere not only talked about the inspiration behind her brand, but also discussed to reasoning her the name Lime Crime on the company’s official blog.

Doe Deere stated during her interview that he passion for makeup can be attributed to her use of makeup even at an early age. As a kid, Doe Deere stated that she was always a creative kid. Deere remembers always putting makeup on and putting on bright accessories that would match well with her bright clothing. Doe Deere even mentioned that she felt that she cheated when entering this career due purely to the fact that she is enjoying her job way too much. Her goal has been to show makeup users the wonderful world of bright colors and how bright colors have a direct influence on a daily happy mood.

Doe Deere remembers applying makeup to her face as early as the age of nine. Though she was not the professional at applying the makeup as she is now, she still enjoyed the process of transforming a face. Lime Crime is currently an internet-based brand which has proved to have both advantages and challenges. Doe Deere mainly chose to provide a internet-based product purely due to the fact that she wanted the public to share their opinion about the product. With this in mind, she has truly created a customer run business. Check out their tips and photos on @limecrimemakeup on Instagram. Otherwise, you can check out the Tumblr for further information.

The Beneficial Properties of Shea Butter

If you are looking for great moisturizers, you have probably heard about shea butter. But what exactly is it? Shea butter is a beige-colored fat that is taken from the seed or nut of the African Shea Tree. It is mainly used in skin moisturizers, lotions and hair conditioners. It melts at body temperature which allows your skin absorb it rapidly and can also be stored at room temperature.

Eugenia Shea identifies that shea butter has many benefits. Just to name a few, it is an excellent moisturizer, as well as an anti-inflammatory. It can also be used to help reduce the appearance of lines, stretch marks, eczema and blemishes. Do you have a cut? Well, go and get your shea butter because it has even been used to aid and accelerate in healing wounds.

Eu’Genia Shea is a family-owned business based in Ghana that offers moisturizers with 95% shea butter. Just to give you an idea, most competitors max out at 25% shea butter. Eu’Genia’s contain antioxidants, along with Vitamins A & E. The shea butter is high quality, highly concentrated and does not clog pores. Other products that Eu’Genia offers are: shea oil, baobab oil, moringa oil and essential oils. They are packaged in small tins and make great gifts for the women in your life.

The founder of Eu’Genia Shea is former Wall Street analyst, Naa-Sakle Akuete. She named her company after her mother, Eugenia Akuete. In 1999, Eugenia created a shea butter company and her experience in the industry inspired Naa-Sakle to start her own company, Eu’Genia Shea. Eu’Genia Shea derived excellent work ethics by building trust, listening, maintaining assets, choosing the right customers and transparency. Their employees receive above market wages, training and even receive 15% of the profit. This company definitely cares about their customers and employees.

They offer different strengths of shea butter, including 3. Dermatological Strength Shea Butter (Most Shea) – Eu’Genia Shea.