Christopher Burch is a serial entrepreneur, technologist, clothing mogul, and real estate investor who has accomplished quite a lot in business. Burch got his start in entrepreneurship while as an undergraduate student at Ithaca College in 1976. He invested $2,000 dollars with his brother, Bob, to found a clothing company called Eagle’s Eye apparel. Eagle’s Eye was able to grow to $164 million, before being sold to the Swire Group (entrepreneur.com).
But Burch has also been involved in great things when it comes to business ventures involving resorts, especially ones like Nihiwatu. The Nihiwatu resort began as a project involving a hostel that Burch, along with business partner and hotelier, James McBride, procured on Sumba, an Indonesian island in 2012. Spending 30 Million in renovations on a hostel in Indonesian, which was once owned by a couple from New Jersey, may have been considered risky venture to some. However, in Burch’s case, it turned out to be an impressive business endeavor. Branded with the name, Nihiwatu, or “mortar stone,” it opened for business as a 5-star resort in 2015. Over the last few years, the resort has received many accolades. The resort also received a slight name change from Nihiwatu to Nihi Sumba Island, recently.
Voted by Travel + Leisure as the best hotel in the world in 2016, and garnering a number one ranking in 2017, Nihi Sumba Island is considered an eco-friendly resort, with the “people of Sumba” receiving a great reputation by resort-goers for their “warm and wonderful” demeanors. Busch’s resort was noted as being the largest employer for the locals on Sumba Island. A percentage of Burch’s profits from Nihi Sumba go to the Sumba Foundation, a non-profit organization that finances specific initiatives that provides aid and support to the local community.
Burch noted that his investment in Sumba Island in 2015 was actually intended to be for his children (ideamensch.com). The other intent by Burch was to make sure that a piece of the island could be preserved and that they could give back to the local community. Nihi Sumba Island consists of 20 plus private villas. One of them, Raja Mendaka, is Busch’s private living space, which contains a main house, and four additional villas, each containing a “plunge pool.” In addition to “plunge pools,” there are two-story tree houses on the resort. The main treehouse provides a private infinity pool and a large living area.
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