Category: What I Read

Ricardo Guimarães: LinkedIn Continues to Grow in Popularity


Online business networking site “LinkedIn” is increasing in utility and popularity in the business world. The number of the sites users and the frequent use of the platform by job recruiters is proof that the site is growing in popularity, says Brazilian businessman Ricardo Guimarães of BMG Bank. LinkedIn is for business professionals. The business network allows professionals to create connections with key people in specific business industries. In addition, the site allows job seekers to find job opportunities and read and share tips and the latest news relating to their business industry of choice.

Everyday day, LinkedIn is more and more being used by organizations with the primary goal of recruiting talented professionals which are available on the labor market. Just recently, “Exame” magazine conducted an analysis of the business network to determine what competences were most sought by companies in the year 2015.

Following the magazines analysis, key-words used at LinkedIn by recruiters in search of potential job candidates during the year 2015 was compiled. The data is from from nine countries, and include Brazil, the U.S. and France. The results of the report are list of 25 skills.

In the country of Brazil, the most searched employee skill set was data mining. This skill was also second place in the world most searched competence ranking, notes Ricardo Guimarães, of BMG Bank. Other competencies that are becoming more sought after in companies are ethics and transparency, corporate law and public relations, says the executive of BMG Bank.

Here are the top 25 competencies that are most sought after by Brazilian companies in the year 2015 according to data compiled from LinkedIn:

1. Data mining
2. Mobile development
3. Quality assurance and usability test of software
4. Logistics
5. Web design and middle-ware
6. Integration software
7. Data storage
8. Information security
9. Human Resources
10. Corporate law and governance
11. Work Safety
12. User design interfaces
13. Microsoft application development
14. Business intelligence
15. System revision control
16. Recruitment
17. Public and international relations
18. Materials Engineering
19. Perl/Python/Ruby
20. Java Development
21. Business Development and Management
22. Social media marketing
23. Digital marketing
24. Software modeling
25. Design processes for shell scripting languages

One important piece of career advice is not to become a professional who is outdated but one that is always aware of the changing skill sets that businesses seek. Improve your understanding and prepare yourself with the skills that companies want you to have. By doing this, you will have great chance to qualify for job opportunities by having skills that are most in demand, notes Ricardo Guimarães. Always improve your skills!

Ricardo Guimarães is from Belo Horizonte and is the son of Flávio Guimarães and grandson of Antônio Guimarães, one of the principal founders of BMG Bank.